CN-CONSULTING https://cnconsulting.info/ Mon site WordPress Sat, 27 Sep 2025 20:27:41 +0000 fr-FR hourly 1 https://wordpress.org/?v=6.8.3 https://cnconsulting.info/wp-content/uploads/2025/09/cropped-Icon-CN-32x32.png CN-CONSULTING https://cnconsulting.info/ 32 32 Bonjour tout le monde ! https://cnconsulting.info/2025/09/05/bonjour-tout-le-monde/?utm_source=rss&utm_medium=rss&utm_campaign=bonjour-tout-le-monde https://cnconsulting.info/2025/09/05/bonjour-tout-le-monde/#comments Fri, 05 Sep 2025 08:30:40 +0000 https://cnconsulting.info/?p=1 Bienvenue sur WordPress. Ceci est votre premier article. Modifiez-le ou supprimez-le, puis commencez à écrire !

The post Bonjour tout le monde ! appeared first on CN-CONSULTING.

]]> Bienvenue sur WordPress. Ceci est votre premier article. Modifiez-le ou supprimez-le, puis commencez à écrire !

The post Bonjour tout le monde ! appeared first on CN-CONSULTING.

]]> https://cnconsulting.info/2025/09/05/bonjour-tout-le-monde/feed/ 1 Offrir ce que les consommateurs apprécient vraiment https://cnconsulting.info/2020/02/24/delivering-what-consumers-really-value-2/?utm_source=rss&utm_medium=rss&utm_campaign=delivering-what-consumers-really-value-2 https://cnconsulting.info/2020/02/24/delivering-what-consumers-really-value-2/#comments Mon, 24 Feb 2020 13:59:40 +0000 http://zikzag.wgl-demo.net/?p=884 On the other hand, organizations have the need for integrating in IT departments new technologies often using cloud services and other ways of direct access to the web. This pressure for IT departments to give...

The post Offrir ce que les consommateurs apprécient vraiment appeared first on CN-CONSULTING.

]]>

Cybercrime is a threat to all the organizations, but when we take in consideration the financial market the level of menace increases exponentially. Today banks and other financial organizations face the need of providing the bestincreases exponentially. Today banks and other financial organizations face the need of providing the best possible services in the best possible way and reachable by everyone everywhere. We are watching to a spread of different products and services being available through the use.

By 2030—little more than a decade from now—the global economy will likely be in the midst of a major transformation. Companies and investors grapple with changing conditions constantly, but our research points to an unusual level of volatility in the decades ahead. To understand why, we look at the three major forces that will shape the 2020s: demographics, automation and inequality. These forces are already in motion and set to collide.

The New Rules for Marketing Your Brand

Consumer products marketing has experienced a profound change over the last 5 to 10 years, from a world dominated by large global brands and established TV and big-box retail models to a world that’s quickly much more complex, with a proliferation of brands, channels and marketing tools. Technology’s disrupted the industry in three ways. Firstly, it’s disrupted the way consumers engage with brands. In the UK and the US now, over 60% of consumers discover brands.

There are five areas that we encourage CMOs to look at. The first is, what are my future-back platforms that will lead growth for the next 5 to 10 years? Taking today’s profit pools and forecasting them present forward just won’t capture the level of disruption that’s impacting these industries.

“There are no secrets to success. It is the result of preparation, hard work, and learning failure.” – OLIVER SANDERO
Secondly, given those growth platforms, what is the brand portfolio, business portfolio that I’ll use to address them? Brand portfolio strategy is definitely rising in importance. And thirdly, when I’m clear on those platforms and those brands, how am I going to implement modern marketing to engage with the consumer? We’re seeing an extreme rise in profitable growth from the clients that we’re supporting to reset their marketing model. But that isn’t straightforward. So actually, areas four and five are enablers. Four, what’s the data and technology strategy and the roadmap to implement that? The leaders are owning their own data, refreshing it constantly and, more importantly, using it to inform the business decisions. And they’re making the technology that underpins that a priority.

The post Offrir ce que les consommateurs apprécient vraiment appeared first on CN-CONSULTING.

]]> https://cnconsulting.info/2020/02/24/delivering-what-consumers-really-value-2/feed/ 2 Qu’est-ce qui fait obstacle à une bonne stratégie ? https://cnconsulting.info/2020/02/24/what-gets-in-the-way-of-great-strategy/?utm_source=rss&utm_medium=rss&utm_campaign=what-gets-in-the-way-of-great-strategy https://cnconsulting.info/2020/02/24/what-gets-in-the-way-of-great-strategy/#comments Mon, 24 Feb 2020 13:58:02 +0000 http://zikzag.wgl-demo.net/?p=881 On the other hand, organizations have the need for integrating in IT departments new technologies often using cloud services and other ways of direct access to the web. This pressure for IT departments to give...

The post Qu’est-ce qui fait obstacle à une bonne stratégie ? appeared first on CN-CONSULTING.

]]>

Cybercrime is a threat to all the organizations, but when we take in consideration the financial market the level of menace increases exponentially. Today banks and other financial organizations face the need of providing the bestincreases exponentially. Today banks and other financial organizations face the need of providing the best possible services in the best possible way and reachable by everyone everywhere. We are watching to a spread of different products and services being available through the use.

By 2030—little more than a decade from now—the global economy will likely be in the midst of a major transformation. Companies and investors grapple with changing conditions constantly, but our research points to an unusual level of volatility in the decades ahead. To understand why, we look at the three major forces that will shape the 2020s: demographics, automation and inequality. These forces are already in motion and set to collide.

The New Rules for Marketing Your Brand

Consumer products marketing has experienced a profound change over the last 5 to 10 years, from a world dominated by large global brands and established TV and big-box retail models to a world that’s quickly much more complex, with a proliferation of brands, channels and marketing tools. Technology’s disrupted the industry in three ways. Firstly, it’s disrupted the way consumers engage with brands. In the UK and the US now, over 60% of consumers discover brands.

There are five areas that we encourage CMOs to look at. The first is, what are my future-back platforms that will lead growth for the next 5 to 10 years? Taking today’s profit pools and forecasting them present forward just won’t capture the level of disruption that’s impacting these industries.

“There are no secrets to success. It is the result of preparation, hard work, and learning failure.” – OLIVER SANDERO
Secondly, given those growth platforms, what is the brand portfolio, business portfolio that I’ll use to address them? Brand portfolio strategy is definitely rising in importance. And thirdly, when I’m clear on those platforms and those brands, how am I going to implement modern marketing to engage with the consumer? We’re seeing an extreme rise in profitable growth from the clients that we’re supporting to reset their marketing model. But that isn’t straightforward. So actually, areas four and five are enablers. Four, what’s the data and technology strategy and the roadmap to implement that? The leaders are owning their own data, refreshing it constantly and, more importantly, using it to inform the business decisions. And they’re making the technology that underpins that a priority.

The post Qu’est-ce qui fait obstacle à une bonne stratégie ? appeared first on CN-CONSULTING.

]]> https://cnconsulting.info/2020/02/24/what-gets-in-the-way-of-great-strategy/feed/ 2 Quand la durabilité nécessite du changement https://cnconsulting.info/2020/02/24/when-sustainability-requires-change-2/?utm_source=rss&utm_medium=rss&utm_campaign=when-sustainability-requires-change-2 https://cnconsulting.info/2020/02/24/when-sustainability-requires-change-2/#comments Mon, 24 Feb 2020 13:37:56 +0000 http://zikzag.wgl-demo.net/?p=878 On the other hand, organizations have the need for integrating in IT departments new technologies often using cloud services and other ways of direct access to the web. This pressure for IT departments to give...

The post Quand la durabilité nécessite du changement appeared first on CN-CONSULTING.

]]>

Cybercrime is a threat to all the organizations, but when we take in consideration the financial market the level of menace increases exponentially. Today banks and other financial organizations face the need of providing the bestincreases exponentially. Today banks and other financial organizations face the need of providing the best possible services in the best possible way and reachable by everyone everywhere. We are watching to a spread of different products and services being available through the use.

By 2030—little more than a decade from now—the global economy will likely be in the midst of a major transformation. Companies and investors grapple with changing conditions constantly, but our research points to an unusual level of volatility in the decades ahead. To understand why, we look at the three major forces that will shape the 2020s: demographics, automation and inequality. These forces are already in motion and set to collide.

The New Rules for Marketing Your Brand

Consumer products marketing has experienced a profound change over the last 5 to 10 years, from a world dominated by large global brands and established TV and big-box retail models to a world that’s quickly much more complex, with a proliferation of brands, channels and marketing tools. Technology’s disrupted the industry in three ways. Firstly, it’s disrupted the way consumers engage with brands. In the UK and the US now, over 60% of consumers discover brands.

There are five areas that we encourage CMOs to look at. The first is, what are my future-back platforms that will lead growth for the next 5 to 10 years? Taking today’s profit pools and forecasting them present forward just won’t capture the level of disruption that’s impacting these industries.

“There are no secrets to success. It is the result of preparation, hard work, and learning failure.” – OLIVER SANDERO
Secondly, given those growth platforms, what is the brand portfolio, business portfolio that I’ll use to address them? Brand portfolio strategy is definitely rising in importance. And thirdly, when I’m clear on those platforms and those brands, how am I going to implement modern marketing to engage with the consumer? We’re seeing an extreme rise in profitable growth from the clients that we’re supporting to reset their marketing model. But that isn’t straightforward. So actually, areas four and five are enablers. Four, what’s the data and technology strategy and the roadmap to implement that? The leaders are owning their own data, refreshing it constantly and, more importantly, using it to inform the business decisions. And they’re making the technology that underpins that a priority.

The post Quand la durabilité nécessite du changement appeared first on CN-CONSULTING.

]]> https://cnconsulting.info/2020/02/24/when-sustainability-requires-change-2/feed/ 2 La réalité décevante des efforts de développement durable https://cnconsulting.info/2020/02/24/the-disappointing-reality-of-sustainability-efforts/?utm_source=rss&utm_medium=rss&utm_campaign=the-disappointing-reality-of-sustainability-efforts https://cnconsulting.info/2020/02/24/the-disappointing-reality-of-sustainability-efforts/#comments Mon, 24 Feb 2020 13:34:54 +0000 http://zikzag.wgl-demo.net/?p=875 On the other hand, organizations have the need for integrating in IT departments new technologies often using cloud services and other ways of direct access to the web. This pressure for IT departments to give...

The post La réalité décevante des efforts de développement durable appeared first on CN-CONSULTING.

]]>

Cybercrime is a threat to all the organizations, but when we take in consideration the financial market the level of menace increases exponentially. Today banks and other financial organizations face the need of providing the bestincreases exponentially. Today banks and other financial organizations face the need of providing the best possible services in the best possible way and reachable by everyone everywhere. We are watching to a spread of different products and services being available through the use.

By 2030—little more than a decade from now—the global economy will likely be in the midst of a major transformation. Companies and investors grapple with changing conditions constantly, but our research points to an unusual level of volatility in the decades ahead. To understand why, we look at the three major forces that will shape the 2020s: demographics, automation and inequality. These forces are already in motion and set to collide.

The New Rules for Marketing Your Brand

Consumer products marketing has experienced a profound change over the last 5 to 10 years, from a world dominated by large global brands and established TV and big-box retail models to a world that’s quickly much more complex, with a proliferation of brands, channels and marketing tools. Technology’s disrupted the industry in three ways. Firstly, it’s disrupted the way consumers engage with brands. In the UK and the US now, over 60% of consumers discover brands.

There are five areas that we encourage CMOs to look at. The first is, what are my future-back platforms that will lead growth for the next 5 to 10 years? Taking today’s profit pools and forecasting them present forward just won’t capture the level of disruption that’s impacting these industries.

“There are no secrets to success. It is the result of preparation, hard work, and learning failure.” – OLIVER SANDERO
Secondly, given those growth platforms, what is the brand portfolio, business portfolio that I’ll use to address them? Brand portfolio strategy is definitely rising in importance. And thirdly, when I’m clear on those platforms and those brands, how am I going to implement modern marketing to engage with the consumer? We’re seeing an extreme rise in profitable growth from the clients that we’re supporting to reset their marketing model. But that isn’t straightforward. So actually, areas four and five are enablers. Four, what’s the data and technology strategy and the roadmap to implement that? The leaders are owning their own data, refreshing it constantly and, more importantly, using it to inform the business decisions. And they’re making the technology that underpins that a priority.

The post La réalité décevante des efforts de développement durable appeared first on CN-CONSULTING.

]]> https://cnconsulting.info/2020/02/24/the-disappointing-reality-of-sustainability-efforts/feed/ 2 Une nouvelle ère pour le financement du commerce et de la chaîne d’approvisionnement https://cnconsulting.info/2020/02/24/a-new-age-for-trade-supply-chain-finance-2/?utm_source=rss&utm_medium=rss&utm_campaign=a-new-age-for-trade-supply-chain-finance-2 https://cnconsulting.info/2020/02/24/a-new-age-for-trade-supply-chain-finance-2/#comments Mon, 24 Feb 2020 13:31:10 +0000 http://zikzag.wgl-demo.net/?p=872 On the other hand, organizations have the need for integrating in IT departments new technologies often using cloud services and other ways of direct access to the web. This pressure for IT departments to give...

The post Une nouvelle ère pour le financement du commerce et de la chaîne d’approvisionnement appeared first on CN-CONSULTING.

]]>

Cybercrime is a threat to all the organizations, but when we take in consideration the financial market the level of menace increases exponentially. Today banks and other financial organizations face the need of providing the bestincreases exponentially. Today banks and other financial organizations face the need of providing the best possible services in the best possible way and reachable by everyone everywhere. We are watching to a spread of different products and services being available through the use.

By 2030—little more than a decade from now—the global economy will likely be in the midst of a major transformation. Companies and investors grapple with changing conditions constantly, but our research points to an unusual level of volatility in the decades ahead. To understand why, we look at the three major forces that will shape the 2020s: demographics, automation and inequality. These forces are already in motion and set to collide.

The New Rules for Marketing Your Brand

Consumer products marketing has experienced a profound change over the last 5 to 10 years, from a world dominated by large global brands and established TV and big-box retail models to a world that’s quickly much more complex, with a proliferation of brands, channels and marketing tools. Technology’s disrupted the industry in three ways. Firstly, it’s disrupted the way consumers engage with brands. In the UK and the US now, over 60% of consumers discover brands.

There are five areas that we encourage CMOs to look at. The first is, what are my future-back platforms that will lead growth for the next 5 to 10 years? Taking today’s profit pools and forecasting them present forward just won’t capture the level of disruption that’s impacting these industries.

“There are no secrets to success. It is the result of preparation, hard work, and learning failure.” – OLIVER SANDERO
Secondly, given those growth platforms, what is the brand portfolio, business portfolio that I’ll use to address them? Brand portfolio strategy is definitely rising in importance. And thirdly, when I’m clear on those platforms and those brands, how am I going to implement modern marketing to engage with the consumer? We’re seeing an extreme rise in profitable growth from the clients that we’re supporting to reset their marketing model. But that isn’t straightforward. So actually, areas four and five are enablers. Four, what’s the data and technology strategy and the roadmap to implement that? The leaders are owning their own data, refreshing it constantly and, more importantly, using it to inform the business decisions. And they’re making the technology that underpins that a priority.

The post Une nouvelle ère pour le financement du commerce et de la chaîne d’approvisionnement appeared first on CN-CONSULTING.

]]> https://cnconsulting.info/2020/02/24/a-new-age-for-trade-supply-chain-finance-2/feed/ 2 Placer le travail d’équipe au sommet https://cnconsulting.info/2020/02/24/getting-teamwork-right-at-the-top-2/?utm_source=rss&utm_medium=rss&utm_campaign=getting-teamwork-right-at-the-top-2 https://cnconsulting.info/2020/02/24/getting-teamwork-right-at-the-top-2/#comments Mon, 24 Feb 2020 13:30:36 +0000 http://zikzag.wgl-demo.net/?p=870 On the other hand, organizations have the need for integrating in IT departments new technologies often using cloud services and other ways of direct access to the web. This pressure for IT departments to give...

The post Placer le travail d’équipe au sommet appeared first on CN-CONSULTING.

]]>

Cybercrime is a threat to all the organizations, but when we take in consideration the financial market the level of menace increases exponentially. Today banks and other financial organizations face the need of providing the bestincreases exponentially. Today banks and other financial organizations face the need of providing the best possible services in the best possible way and reachable by everyone everywhere. We are watching to a spread of different products and services being available through the use.

By 2030—little more than a decade from now—the global economy will likely be in the midst of a major transformation. Companies and investors grapple with changing conditions constantly, but our research points to an unusual level of volatility in the decades ahead. To understand why, we look at the three major forces that will shape the 2020s: demographics, automation and inequality. These forces are already in motion and set to collide.

The New Rules for Marketing Your Brand

Consumer products marketing has experienced a profound change over the last 5 to 10 years, from a world dominated by large global brands and established TV and big-box retail models to a world that’s quickly much more complex, with a proliferation of brands, channels and marketing tools. Technology’s disrupted the industry in three ways. Firstly, it’s disrupted the way consumers engage with brands. In the UK and the US now, over 60% of consumers discover brands.

There are five areas that we encourage CMOs to look at. The first is, what are my future-back platforms that will lead growth for the next 5 to 10 years? Taking today’s profit pools and forecasting them present forward just won’t capture the level of disruption that’s impacting these industries.

“There are no secrets to success. It is the result of preparation, hard work, and learning failure.” – OLIVER SANDERO
Secondly, given those growth platforms, what is the brand portfolio, business portfolio that I’ll use to address them? Brand portfolio strategy is definitely rising in importance. And thirdly, when I’m clear on those platforms and those brands, how am I going to implement modern marketing to engage with the consumer? We’re seeing an extreme rise in profitable growth from the clients that we’re supporting to reset their marketing model. But that isn’t straightforward. So actually, areas four and five are enablers. Four, what’s the data and technology strategy and the roadmap to implement that? The leaders are owning their own data, refreshing it constantly and, more importantly, using it to inform the business decisions. And they’re making the technology that underpins that a priority.

The post Placer le travail d’équipe au sommet appeared first on CN-CONSULTING.

]]> https://cnconsulting.info/2020/02/24/getting-teamwork-right-at-the-top-2/feed/ 2 Placer le travail d’équipe au sommet https://cnconsulting.info/2020/02/24/getting-teamwork-right-at-the-top/?utm_source=rss&utm_medium=rss&utm_campaign=getting-teamwork-right-at-the-top https://cnconsulting.info/2020/02/24/getting-teamwork-right-at-the-top/#comments Mon, 24 Feb 2020 13:25:34 +0000 http://zikzag.wgl-demo.net/?p=866 On the other hand, organizations have the need for integrating in IT departments new technologies often using cloud services and other ways of direct access to the web. This pressure for IT departments to give...

The post Placer le travail d’équipe au sommet appeared first on CN-CONSULTING.

]]>

Cybercrime is a threat to all the organizations, but when we take in consideration the financial market the level of menace increases exponentially. Today banks and other financial organizations face the need of providing the bestincreases exponentially. Today banks and other financial organizations face the need of providing the best possible services in the best possible way and reachable by everyone everywhere. We are watching to a spread of different products and services being available through the use.

By 2030—little more than a decade from now—the global economy will likely be in the midst of a major transformation. Companies and investors grapple with changing conditions constantly, but our research points to an unusual level of volatility in the decades ahead. To understand why, we look at the three major forces that will shape the 2020s: demographics, automation and inequality. These forces are already in motion and set to collide.

The New Rules for Marketing Your Brand

Consumer products marketing has experienced a profound change over the last 5 to 10 years, from a world dominated by large global brands and established TV and big-box retail models to a world that’s quickly much more complex, with a proliferation of brands, channels and marketing tools. Technology’s disrupted the industry in three ways. Firstly, it’s disrupted the way consumers engage with brands. In the UK and the US now, over 60% of consumers discover brands.

There are five areas that we encourage CMOs to look at. The first is, what are my future-back platforms that will lead growth for the next 5 to 10 years? Taking today’s profit pools and forecasting them present forward just won’t capture the level of disruption that’s impacting these industries.

“There are no secrets to success. It is the result of preparation, hard work, and learning failure.” – OLIVER SANDERO
Secondly, given those growth platforms, what is the brand portfolio, business portfolio that I’ll use to address them? Brand portfolio strategy is definitely rising in importance. And thirdly, when I’m clear on those platforms and those brands, how am I going to implement modern marketing to engage with the consumer? We’re seeing an extreme rise in profitable growth from the clients that we’re supporting to reset their marketing model. But that isn’t straightforward. So actually, areas four and five are enablers. Four, what’s the data and technology strategy and the roadmap to implement that? The leaders are owning their own data, refreshing it constantly and, more importantly, using it to inform the business decisions. And they’re making the technology that underpins that a priority.

The post Placer le travail d’équipe au sommet appeared first on CN-CONSULTING.

]]> https://cnconsulting.info/2020/02/24/getting-teamwork-right-at-the-top/feed/ 2 Automation Nation : à qui revient le prochain travail ? https://cnconsulting.info/2020/02/24/automation-nation-whose-job-is-next/?utm_source=rss&utm_medium=rss&utm_campaign=automation-nation-whose-job-is-next https://cnconsulting.info/2020/02/24/automation-nation-whose-job-is-next/#comments Mon, 24 Feb 2020 13:10:53 +0000 http://zikzag.wgl-demo.net/?p=861 On the other hand, organizations have the need for integrating in IT departments new technologies often using cloud services and other ways of direct access to the web. This pressure for IT departments to give...

The post Automation Nation : à qui revient le prochain travail ? appeared first on CN-CONSULTING.

]]>

Cybercrime is a threat to all the organizations, but when we take in consideration the financial market the level of menace increases exponentially. Today banks and other financial organizations face the need of providing the bestincreases exponentially. Today banks and other financial organizations face the need of providing the best possible services in the best possible way and reachable by everyone everywhere. We are watching to a spread of different products and services being available through the use.

By 2030—little more than a decade from now—the global economy will likely be in the midst of a major transformation. Companies and investors grapple with changing conditions constantly, but our research points to an unusual level of volatility in the decades ahead. To understand why, we look at the three major forces that will shape the 2020s: demographics, automation and inequality. These forces are already in motion and set to collide.

The New Rules for Marketing Your Brand

Consumer products marketing has experienced a profound change over the last 5 to 10 years, from a world dominated by large global brands and established TV and big-box retail models to a world that’s quickly much more complex, with a proliferation of brands, channels and marketing tools. Technology’s disrupted the industry in three ways. Firstly, it’s disrupted the way consumers engage with brands. In the UK and the US now, over 60% of consumers discover brands.

There are five areas that we encourage CMOs to look at. The first is, what are my future-back platforms that will lead growth for the next 5 to 10 years? Taking today’s profit pools and forecasting them present forward just won’t capture the level of disruption that’s impacting these industries.

“There are no secrets to success. It is the result of preparation, hard work, and learning failure.” – OLIVER SANDERO
Secondly, given those growth platforms, what is the brand portfolio, business portfolio that I’ll use to address them? Brand portfolio strategy is definitely rising in importance. And thirdly, when I’m clear on those platforms and those brands, how am I going to implement modern marketing to engage with the consumer? We’re seeing an extreme rise in profitable growth from the clients that we’re supporting to reset their marketing model. But that isn’t straightforward. So actually, areas four and five are enablers. Four, what’s the data and technology strategy and the roadmap to implement that? The leaders are owning their own data, refreshing it constantly and, more importantly, using it to inform the business decisions. And they’re making the technology that underpins that a priority.

The post Automation Nation : à qui revient le prochain travail ? appeared first on CN-CONSULTING.

]]> https://cnconsulting.info/2020/02/24/automation-nation-whose-job-is-next/feed/ 2 Pour les riches, le travail est la nouvelle retraite https://cnconsulting.info/2020/02/24/for-the-wealthy-work-is-the-new-retirement/?utm_source=rss&utm_medium=rss&utm_campaign=for-the-wealthy-work-is-the-new-retirement https://cnconsulting.info/2020/02/24/for-the-wealthy-work-is-the-new-retirement/#comments Mon, 24 Feb 2020 13:00:58 +0000 http://zikzag.wgl-demo.net/?p=858 On the other hand, organizations have the need for integrating in IT departments new technologies often using cloud services and other ways of direct access to the web. This pressure for IT departments to give...

The post Pour les riches, le travail est la nouvelle retraite appeared first on CN-CONSULTING.

]]>

Cybercrime is a threat to all the organizations, but when we take in consideration the financial market the level of menace increases exponentially. Today banks and other financial organizations face the need of providing the bestincreases exponentially. Today banks and other financial organizations face the need of providing the best possible services in the best possible way and reachable by everyone everywhere. We are watching to a spread of different products and services being available through the use.

By 2030—little more than a decade from now—the global economy will likely be in the midst of a major transformation. Companies and investors grapple with changing conditions constantly, but our research points to an unusual level of volatility in the decades ahead. To understand why, we look at the three major forces that will shape the 2020s: demographics, automation and inequality. These forces are already in motion and set to collide.

The New Rules for Marketing Your Brand

Consumer products marketing has experienced a profound change over the last 5 to 10 years, from a world dominated by large global brands and established TV and big-box retail models to a world that’s quickly much more complex, with a proliferation of brands, channels and marketing tools. Technology’s disrupted the industry in three ways. Firstly, it’s disrupted the way consumers engage with brands. In the UK and the US now, over 60% of consumers discover brands.

There are five areas that we encourage CMOs to look at. The first is, what are my future-back platforms that will lead growth for the next 5 to 10 years? Taking today’s profit pools and forecasting them present forward just won’t capture the level of disruption that’s impacting these industries.

“There are no secrets to success. It is the result of preparation, hard work, and learning failure.” – OLIVER SANDERO
Secondly, given those growth platforms, what is the brand portfolio, business portfolio that I’ll use to address them? Brand portfolio strategy is definitely rising in importance. And thirdly, when I’m clear on those platforms and those brands, how am I going to implement modern marketing to engage with the consumer? We’re seeing an extreme rise in profitable growth from the clients that we’re supporting to reset their marketing model. But that isn’t straightforward. So actually, areas four and five are enablers. Four, what’s the data and technology strategy and the roadmap to implement that? The leaders are owning their own data, refreshing it constantly and, more importantly, using it to inform the business decisions. And they’re making the technology that underpins that a priority.

The post Pour les riches, le travail est la nouvelle retraite appeared first on CN-CONSULTING.

]]> https://cnconsulting.info/2020/02/24/for-the-wealthy-work-is-the-new-retirement/feed/ 2